Charith Silva, the visionary behind Sri Lanka’s most-watched YouTube channel Wild Cookbook, has earned a coveted spot on the Forbes 30 Under 30 Asia list under the Art category, a milestone achievement that places Sri Lankan digital creativity on the global map.
Silva, whose rustic outdoor cooking videos have captivated millions, launched Wild Cookbook in 2020, during the height of the COVID-19 pandemic.
What began as a modest project born out of passion and necessity has since become a cultural and digital sensation, with over 10 million YouTube subscribers and 2.3 million Instagram followers.
Recognized by Forbes for his artistic storytelling and innovative approach to content creation, Silva joins a select group of young trailblazers across Asia celebrated for pushing boundaries and shaping the future of the arts.
His videos often blend traditional Sri Lankan recipes with contemporary twists, offering global audiences a window into the island’s rich culinary heritage.
To date, Silva has produced more than 600 videos, each one combining authenticity, creativity, and a deep reverence for nature.
“This recognition is not just about me. It’s about Sri Lankan food, culture, and the power of staying true to your roots,” Silva said in a recent post following the announcement.
In November 2024, Silva took his vision offline, opening Wildish, a rustic-themed restaurant in Colombo designed to bring the spirit of his wild cooking experience into the heart of the city.
The eatery has since become a hotspot for food lovers seeking a taste of his unique style in a curated, immersive setting.
Silva's rise reflects a broader shift in how Sri Lankan creators are engaging global audiences with local stories.
His journey is a testament to how digital platforms, when used with originality and purpose, can elevate national identity and creativity onto the world stage.
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