Sri Lanka draws up new entry strategy for the Chinese market

Sri Lanka’s Export Development Board (EDB) has drawn up a new entry strategy for the Chinese market to pre-identify products using an international consultancy firm/consultant, as most of Sri Lanka’s SMEs and ministries fail to complete export orders to China.
 
The EDB is compelled to seek the consultancy assistance following the failure of local authorities to fulfill Chinese requirements of a massive banana export order. Sri Lanka makes another attempt to export bananas China signing fresh agreement with the Chinese government following the failure to supply even a single kilo of bananas to that country under the 2016 agreement.          
 
The Agriculture Ministry will sign an agreement with the Chinese Government to supply banana to the Chinese market, Agriculture Minister Mahinda Amaraweera said. The Ministry will export high quality Ambul kesel (sour plantains), Rath kesel (red banana) and Kolikuttu to China under the new agreement.
 
Agriculture Ministry in 2016 signed an agreement with China to export more than 10,000 tons of bananas.According to the 2016 agreement, the Ministry was to send a list of 150 banana cultivators to the Chinese government and it had failed to prepare a list as of yet.
 
The Chinese government had previously made an order to purchase the Ambun, Ambul and Kolikuttu varieties from Sri Lanka.
 
The Ministry could not supply the varieties demanded by China and officials were still studying the matter.The Chinese Authorities have agreed to provide market opportunities for Papaw, Pineapple, Mango and Rambutan as well.