Working together, the two State sector entities strived relentlessly to promote home grown brand Highland’s locally manufactured full cream milk powder to consumers across 420 Sathosa outlets around the island.
Due to the combined efforts of the two organisations, Highland now accounts for one in every three packets of full cream milk powder sold on average at Sathosa outlets, rising from a basket share of less than 15% about a year ago.
Going beyond building the brand and driving sales and revenue, this achievement augurs well for the nation’s goal of achieving self-sufficiency in the dairy industry.
The sector is currently dependent largely on imported milk powder, thereby resulting in significant drain in valuable foreign exchange.
This is a significant milestone for the brand as well as for the local dairy industry,” said MILCO Ltd. Chairman Lasantha Wickramasinghe. “Encouraged by these results, we recommit ourselves to serving the nation and its dairy sector in particular.”
Lanka Sathosa is a State-owned largest retail network business in Sri Lanka with over 420 outlets island wide and over 4,500 employees.
Established in 2005 under the name Lanka Sathosa with the aim of food security to the mass consumer, the retail chain’s new vision reflects its perceptions of its current target consumers with lower and lower middle-income households which is a price setter for the nation.
Guided by its trusted leadership team, Lanka Sathosa spearheads the sustainable development of the food industry in Sri Lanka.
Lanka Sathosa, and MILCO, announced that they had successfully propelled Highland to rise above the competition and emerge as the highest selling full cream milk powder at Sathosa.