Dialog Axiata PLC, one of Sri Lanka’s leading connectivity providers, has announced its partnership with ALTBalaji in order to provide Viu app users with original Indian video content for the first time in Sri Lanka at subsidised rates.
Dialog is offering its ViU subscribers a one-month free access to ALTBalaji, with a Rs. 160 monthly charge after the trial period.
Available in 90 countries with a claimed global paid subscriber base of over 2.5 million, ALTBalaji is rapidly growing towards four million subscribers.
With a growing library of original shows and a robust distribution strategy, ALTBalaji aims to reach out to the audience worldwide. This strategic partnership with Dialog through the ViU app will result in the introduction of original Indian content to over a million Sri Lankan users, diversifying its already varied portfolio of offerings